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TL;DR

Creative testing is often bottlenecked by real-world production constraints.

Generative AI eliminates that bottleneck, letting you quickly and cheaply test many directions—so you can see what’s worth real investment in shoots and post.

But AI isn’t a magic bullet: outputs are probabilistic, so errors are common.

The key is composition—chaining tools so results are deterministic when you need precision, and probabilistic when you want variety.

GrowthAssistant can embed a Creative GA to build this pipeline and unblock your creative testing within weeks.

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🧑‍🔬 Your creative testing is bottlenecked by… CREATIVE 😩

Historically, getting creative assets into the market has been beholden to real‑world constraints:

• In‑person shoots, location bookings, moving lights around, …
• Casting talent, negotiating rates, aligning schedules, …
• Transferring gigabytes of files, keeping track of which versions are approved, …
• Specialists with experience using Figma, Adobe Premiere, Photoshop, After Effects, …
• Endless revision cycles with internal and client feedback until the project’s original purpose is lost

❌ RESULT: slow iteration cycles, expensive experiments, and a narrow range of ideas in-market.

🔁 💼 Traditional creative testing loop:

🔁 🔮 The new AI “inner loop” for creative testing:

stateDiagram
direction TB

S1: Strategist extracts learnings from performance
S2: Strategist decides creative iteration
S3: Strategists provides high-level brief to producer
S4: Producer decides if new footage is needed
S4A: Talent casting
S4B: Location booking
S4C: Coordination with crew
S4D: Shoot days
S4E: Gather footage and prep
S5: Assign to editor or designer
S6: Asset edited/designed or revised
S7: Producer reviews and leaves notes
S8: Strategist reviews and leaves notes
S9: Media buyer or client review
S10: Media buyer launches new creative
S11: Media buyer relays performance results

S1 --> S2
S2 --> S3
S3 --> S4
S4 --> S5
S4 --> S4A
S4A --> S4B
S4B --> S4C
S4C --> S4D
S4D --> S4E
S4E --> S5
S5 --> S6
S6 --> S7
S7 --> S6
S7 --> S8
S8 --> S6
S8 --> S9
S9 --> S6
S9 --> S10
S10 --> S11
S11 --> S1

stateDiagram
direction TB

A1: (Optional) Generate videos using images
A2: Asset composition & finishing
A3: QA gate
A4: Launch & learn
A5: Brainstorming
A6: Generate initial images
A7: Image edits & refinements

A1 --> A2
A2 --> A3
A3 --> A4
A4 --> A5
A5 --> A6
A6 --> A7
A7 --> A1

<aside> 💭

Rapid, AI-driven prototyping doesn’t replace the traditional loop—it feeds it.

The inner loop quickly surfaces winners and sharpens briefs so you can confidently put more money into media and bigger investments into physical production (casts, shoots, post) only when the signal is strong.

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But now, ANYONE can cook with AI 🍳

… without waiting on all those bottlenecks 🙄

In (literally) seconds, anyone can generate and tweak an image or video.

No skills required in Photoshop, camera shutter speeds, model styling, typography, or video editing. (Which can be a liability—we’ll get to that.)